Who said marketing has to be conventional? Truth be told, often an odd or strange idea or marketing attempt can get some attention or help to open those doors that are needed to bring in some new business and really get a small company going. As a former strategist for a New York SEO company, over the years I have noticed wacky forms of marketing can take many different shapes and looks, and it’s at least worth giving some of these options to see what might help bring a few more customers in your company’s doors.
Sky Writing & Sky Banners
Best in outdoor locations on clear days with a lot of people out and about, sky writing or the back and forth flying with a sky banner behind it can be a way to get a lot of attention from people who might be inclined to take advantage later. The key is to think about matching the ad with audience. On a beach, a restaurant or bar special could be a great advertisement since people might be hungry after a day out on the beach. Give it a try!
Big 20 foot blow up figures with wavy arms are pretty hard to ignore. Add a sign, get attention by putting it somewhere that can be seen from the main roads, and suddenly you have someone pulling in the business. Not just for used car dealers.
Many grocery stores are happy to provide advertising on the seats of their shopping carts. Often for a monthly fee, or for a straight up “$X for 6 months” you can put an ad on the seats of all the grocery carts at a local store, getting your brand out there in front of a lot of names.
The sides of city buses in town often have advertisements, and that is a moving advertisement that moves across town, making it a wacky and unconventional way to get your business out there.
There are many different forms of marketing out there, and not many people think outside of the box to get their name where other businesses aren’t competing for attention. When you think about it this way, it makes sense to look at aerial skywriting as a form of advertisement. While this won’t be ideal in every location, in many urban locations that have big events or areas with a lot of visitors, this can be a great way to get attention and stick out.
Especially if you are a new company, you may find that getting your name out there can be difficult. However, by having a great aerial skywriting campaign, you can get your brand out there in front of thousands of people and get your name in their heads. As long as you have a solid website and online presence, this gives people the ability to jump on their smart phone and look you up – this is easy branding.
Online you’re competing with dozens or even hundreds of other businesses for attention. Whether through search engine optimization (SEO), search engine marketing (SEM), or social media, you have to fight to become easier to find than all your competition. Good luck being able to cut through all that noise to get attention. However, on a clear day your message will be the only one out there – no competition just plenty of access.
There are so many ways to get attention with your aerial skywriting message. Point them to social media, sponsor a special event, advertise a special, or give a cryptic mysterious message with a phone number, email, or social media site to visit. There are many different ways to get attention through your skywriting investment.